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Lettings Direct - Letting Agents, Property Management Specialists and Buy to Let Experts.

Buying Property With Your Head - Not Your Heart...

The key to making money with property investment is to buy with your head and not with your heart.

You need to get into the habit of looking at your investment property with a renting point of view rather than a living point of view. Like with many things it is extremely important to take a step back and fully consider your target audience and spend to suit that target audience.

For example a student house does not require a new Jacuzzi bathroom suite or to be fitted with marble flooring to let, as long as the basics are right at the time of let and the location is correct, the property will let. However you may have to spend that little bit extra in a new apartment block to ensure the property you have purchased stands out from the other available apartments to ensure the property lets without a void period.